UK-based software as a service (SaaS) business, Hicomply, has launched a rebrand and invested in a new website as it continues to scale its team, operations, and product offering.
Hicomply revealed its fresh look in May after working with creative agency, Ryze, to develop the new branding and website. The company launched in 2019 after founders Edwin Bartlett, Marius van Aswegen and Nick Graham, noted the need for a faster and simpler route to achieving information security certifications, focusing first on globally-recognised standard, ISO 27001.
After a period of growth and £3m seed investment from BGF, the business now supports multiple certifications alongside the ISO 27001 standard, including SOC 2 and Hicomply’s own path to certification, Hicomply Foundations™.
The new website features abstract animations, a bold new colour palette and laid-back inspirational imagery designed to mirror the company’s unique approach to information security.
Edwin Bartlett, CEO and co-founder at Hicomply, explained: “Hicomply views security certification as a competitive advantage for businesses, allowing them to relax and focus on winning new tenders, rather than pushing the ‘hacker in the hoodie’ and 'consequences of breaches' narrative. Our branding and online presence needed to reflect that.”
He continued: “For a SaaS business like Hicomply, a strong brand statement and online presence is essential with an ever-increasing focus on design, customer engagement and clarity of messaging.”
“We have seen phenomenal growth since our launch and our branding now reflects where we sit in a very active cyber and information security market. We now have a website and brand that will set us apart from our competition as we continue to scale up."
The business has more than doubled its headcount since late 2021, scaling its sales, customer success, marketing, finance, and product teams to support its ambitious growth targets and meet the needs of new customers.